Whether you already have a business, or you’re in the development phase – having an online presence such as a website and landing pages is crucial to your marketing plan. Whilst they can be overwhelming, how else is will you be found online and how are you going to generate more clients?
Now before I rant on about the Top 7 Must Have’s….
The absolute ABOVE ALL thing your website must have, is a very clear value proposition. Meaning that upon your page loading your visitors know exactly what you do, how you do it and they feel they’re pain is being heard through your content.
This is a no-brainer right? But you would be shocked at how many Dietitian websites I’ve seen that simply talk about themselves and their achievements. Your target audience needs to understand what you do, who you do it for, and how you do it differently. So setting the tone immediately is vital because we’ve become a bunch of skimmers now, so those things need to stand out.
What many designers and developers do is a pretty bad job at serving their clients in the website development space. They don’t take the time to fully understand what their clients really need for a website and they don’t really understand the type of audience that their clients want to attract. I’ve developed a simple $2,000 website, to a heavy hitting $4,000 lead generating machine – but at the end of the day the website speaks to their clients, the website is built to the exact purpose our clients asked and hoped for, and in addition it’s the value they’re getting from the websites or ROI that’s also important to our clients.
Here are my 7 Must Haves
Ever tried to look at a website that takes for-everrrrrrr to load? Annoying right? In fact, slow speed is the number one reason why people leave a website. True. Make sure your website loads within 4-6 seconds which will not only keep your target audience on your website but it will increase your search engine ranking. To test the speed of your website you can try a free tool called PINGDOM
Don’t miss out on opportunities making sure your title tags and meta-description tags are relevant and optimised to your practice.
Facebook Pixel and Google Analytics
Allows you to track, optimise and retarget your audience. When somebody visits your website, the Facebook pixel is triggered to recognise this. You’ll then be able to reach this customer again through Facebook Ads and draw information from your visitors from specific pages to create custom audiences so you can deliver laser sharp ads.
Google Analytics on the other hand, provides statistical data for SEO and marketing purposes. It is a free service on behalf of Google that tracks and reports website traffic for you. Helps you identify what your visitors like doing on your sites, how long they spend on your site and where they’re located too.
Use PixelYourSite – it has both a Free Version and Paid.
Social Media Integration
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, there is A lot of social media platforms out there and you should be using social media as one of your key marketing strategies in 2019 therefore, you should be promoting your social media handles on your website. By doing so, you will be boosting your SEO and build your following across each platform. Social media is going nowhere anytime soon so use it.
Compatible with mobile devices
In the last two years, web designers have had to move towards optimising website design to pretty much any device with an internet connection. A responsive website should be capable of adapting to any particular screen that it is viewed on. Layouts are adjustable and images are scalable to optimise the experience for each consumer. If you wanted to check how your current website looks on a mobile device, head over to Google mobile site tester.
Easy to ready content
Let’s be honest, these days, we are all skimmers. We don’t read each and every word (except for TAD blogs right?). We scan through key parts of the page to see if it’s worthy and relevant. So with this in mind, it’s important to format your content with correct use of headings, subheadings, paragraphs, bullets or lists to break up the text.
Mailing list op-in
You’ve heard before it’s all in the list? Adding a opt in on your website- initial pop up or in right hand side tool bar is a ridiculously simple way to grow your email list.
So there you have it. My top 7 must haves for each and every one of you who has a website. For those of you thinking about a website, I hope you will consider these in your planning phase and if you feel like now is the right time for you to revisit your existing website or create a website for your business, I am offering a FREE website build for anyone who signs up to our Unique Experience Package in the month of March. Get started today with your FREE Fire Starter session to find out how we support dietitians like you in private practice.