OK, so let’s face it, no one wants to see a dietitian at Christmas time right? What does that mean for your clinics and ultimately, what does that do to your income at one of the most expensive times of the year?

As a mum of 4 kids, I’m actually happy to have a few quiet weeks over the school holidays however I know there are probably a lot of you who cringe at the thought of no patients. No patients = no income.

Now is the time you need to start thinking about alternative sources of income and what you can do to minimise the impact of quiet clinics. Here’s 10 avenues you could explore if you are one of the ones cringing about the thought of a forced “holiday”.

Patient Recall
As the calendar year ends and we welcome the new year, that also means all EPC’s are renewed. What patients have you already got on your books that would benefit from continued care and an annual check up? Going through your clinic lists for the last year and reengaging those that would benefit from further education and goal setting should be your number one priority.

What area of nutrition are you passionate about? What existing relationships do you have? Can you combine these two for a once off or a 3 part series on your topic of choice?

Workplace Presentations
Would an offer of a workshop/presentation in the work setting be appealing to an organisation? Could you ask for 1 hour of their time at the start/end of their monthly staff meeting to demonstrate healthy Christmas treats, or share your ebook on homemade edible gifts, or discuss lunches on the go with your 5 day work lunches meal planner? It might be an hour of your time, but how many people are you getting in front of that are now all potential clients for you?

Sporting Groups
Here I’m thinking obviously summer based sports, but also school holiday programs, pre season competitions etc. Do they have a dietitian on board, if not, why not? What wisdom do you have to share that would be of benefit to each of these groups?

Kids Cooking Classes
School kids need occupying for the whole of January. Tell their parents what you can teach them, what they will learn and how they will do it (interactive, practical etc) and make it fun so they tell all their friends about it.

Ghost Blogger
Sometimes as a business owner, your to do list is a million miles long (I’m not exaggerating, truly) and sometimes, you just have to outsource things (Thanks Ella, Carlea and Krystal). Some people (not me though), need help keeping up to date with their blogs so they pay people to write blog posts for them. This is where you come in….. Opportunities can be found on www.upwork.com or www.freelancer.com or google nutrition writing jobs.

Source Bottle
If you haven’t heard of it yet, jump on over here https://www.sourcebottle.com/ to find out what they are all about. Basically, they connect experts (you) with journalists and bloggers. Great for media opportunities (marketing gold right there that is).

Business Growth
Develop a list of potential referrers that you would love to work collaboratively with in the New Year and use this quiet time to establish some of those networks. Develop your list, meet and greet, plan out your yearly activities together.

There’s no better time of the year than January 1st to launch that program you were trying to get off the ground for the whole year. Get your content down and do what you need to do in order to tell the world about it come January.

Menu Assessment
With national and state guidelines in existence for pretty much anyone who sells or provides food these days, in order to comply with accreditation, they need an assessment. Offer your services to the local pool, the gym, a sports kiosk, after school care programs, childcare, kindy, preschools, nursing homes, retirement villages, prisons (yep, even I’ve done one for them before).

And there you have it.

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